As of today, Eva Van Driessche is strengthening the Brand Studio of Roularta Media Group (RMG). With her extensive experience in storytelling through social media, video, online journalism, and audio, Eva will develop multimedia creative solutions for the advertising market as Creative Director. With her background as Editor-in-Chief of Flair, Eva is also the perfect person to ensure optimal collaboration between the advertising department and the editorial teams of RMG's various media brands.

Eva views a high-quality journalistic approach in content marketing as the key to success. From her years at Flair, she also brings a wealth of knowledge about younger audiences and Gen Z journalism.

Strategic choice

As a publicly listed company in the media sector, RMG has an ambitious strategy focused on digitization, innovation, creativity, and sustainability. In supporting this strategy for the Belgian advertising market, Eva plays a key role as Creative Director.

Experience

Eva Van Driessche (b. 1978) holds a degree in Germanic Languages and entered the magazine world during her studies. She worked for media brands such as Humo, Vitaya, Goedele Magazine, Feeling, Nina, and Flair, where she always combined digital and print journalism. She also gained a year of experience in a digital startup environment. Since 2018, Eva has been working at RMG as Editor-in-Chief of Flair.

Eva Van Driessche, Creative Director Roularta Brand Studio:
“After the successful launch of social-first packs at Flair, I’m excited to develop even more innovative, creative stories that lead to successful campaigns. I look forward to using my journalistic background in a new way. A good story works, even in content marketing, and we have plenty of those in our media brands. Since I joined Roularta Media Group, I’ve enjoyed working with the talented Brand Studio team. I'm thrilled that we can now work together on the (digital) future of content marketing.”

Veerle Neyens, Director Roularta Brand Studio:
“Roularta Brand Studio has been working closely with the editorial and marketing teams of our media brands for years to provide advertisers with the best strategic content solutions. I am very happy to welcome Eva. Thanks to her extensive experience, knowledge, and team spirit, we can further expand our creative and innovative position with the entire team.”

Philippe Belpaire, General Manager Roularta Advertising:
“More than ever, our advertising team is focusing on content marketing and multimedia creativity. The communities and audiences we have built around our strong magazine brands are ideal for this. Content and brand experience go hand in hand. Companies and advertisers need content that clearly reflects who they are and conveys their mission, vision, and values. I am very pleased that Eva is joining our Brand Studio. With her years of experience as Editor-in-Chief of Flair, she can give an extra boost to the high-quality branded content journalism that our Brand Studio is known for.”