Gold and silver at the Native Advertising Awards!
Gold and silver at the Native Advertising Awards!
Roularta Media Group (RMG) won silver in 'Best Use of Print Media' for the Lantis campaign and gold in the category 'Best Use of Instagram' for the Basic-Fit campaign at the 2024 Native Advertising Awards. These international awards, judged by a panel of 133 international experts, were presented last night in Copenhagen.
'Best Use of Instagram': Gold for Basic-Fit
In collaboration with Roularta Brand Studio, Basic-Fit entered an exclusive partnership with Flair, featuring influencer Romy Schlimbach in a prominent role. The core of the campaign was the 12-week challenge, addressing common excuses for not exercising. The campaign utilized a comprehensive media mix including print, video, podcasts, and social media. Romy Schlimbach shared her experiences across her social media channels, significantly contributing to the campaign's gold-winning success.
'Best Use of Print Media': Silver for Lantis
ILantis, responsible for the roadworks around the new Antwerp Oosterweel connection, collaborated with Roularta Brand Studio on a campaign that won silver in the 'Best Use of Print Media' category. The result was the custom-made magazine 'Cleo', which provides accessible information, inspiration, and activation to the residents of Antwerp. The Cleo magazine is distributed through RMG channels in and around Antwerp, aiming to create connection both literally and figuratively.
Veerle Neyens, Director of Roularta Brand Studio, stated:
"We are proud of our victories at the Native Advertising Awards. It demonstrates the strength of our collaboration with colleagues, clients, media partners, and influencers. It motivates us to continue innovating and delivering top quality in all our campaigns!"
With these awards, Roularta Media Group reaffirms its versatility, creativity, and multi-channel approach. In addition to its leadership in the print sector, RMG underscores its strong presence and effectiveness across digital and social media channels.
