Batibouw is coming up, the Belgian trade fair for building, renovation and decoration. Some 150,000 visitors are expected between March 14 and 19. If you look at the figures from our IMMO reader survey, this is not a surprising number.

After all, 9 out of 10 Belgians are homeowners. What's more: 8 out of 10 attach great importance to energy-efficient living, like to choose building materials according to their own budget/taste, and prefer to determine the style and layout of their home themselves.

Just to point out: the Belgian (re)construction market is booming. Especially now that the energy crisis has accelerated the movement towards sustainable living. And with Batibouw just around the corner, building, renovating and furnishing are even more top-of-mind among Belgians. 

So do you have something to say about building, renovating and/or decorating? Then this is your moment. Because picking up on a current topic, in a relevant context, is always conducive to your campaign success.

Therefore, make sure to consider our Batibouw Pack, an advantageous online offer for your topical campaign. A well-considered combination of advertorials, display campaigns, and lead generation, ensuring you reach a large and interested target audience.

1. Advertorial package

For at least 3 weeks, we promote your topical article in the editorial boxes and newsletters of a selection* of strong magazine brands. And to maximize your reach, we give you a paid boost on social media. As such, we promise a minimum of 3,000 high-quality views.

2. Display campaigns

On top of that, you can display advertisements on our magazine sites for 31 days. We target readers with relevant interests and place your ad next to relevant articles - good for a guaranteed reach of 232,558 and 162,791 impressions.

3. Lead generation

Finally, count on our Knack/ Le Vif Home & Living e-tips to reach 287,763 contacts with a keen interest in your trade. The GDPR may make it difficult to find new prospects, but thanks to our lead generation solution, you can still expand your contact list.

Want to jump in on the Batibouw momentum? Contact Lara Chammah or your daily Roularta contact, and reserve your spot at least 21 days before the desired start of your campaign.

*Knack (NL), Le Vif (FR), Libelle (NL), Femmes d'Aujourd'hui (FR), Flair (NL/FR) and Plusmagazine (NL/FR)