MINI
Roularta Advertising and MINI use print for a sustainable and creative campaign
Roularta Advertising, dentsu, and MINI have joined forces to combine sustainability and creativity in a unique campaign. To celebrate the launch of the new MINI Aceman Electric and the 65th anniversary of the iconic MINI (1959), readers of Knack and Le Vif will receive a special surprise in their mailboxes on December 18.
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Two print firsts
This campaign introduces two innovations in the print sector:
- For the first time, Knack and Le Vif are wrapped in a sustainable paper sleeve as an alternative to plastic.
- The back of the wrap contains a construction plan for the iconic 1959 MINI, allowing readers to craft and personalize their own MINI with stickers.
This approach demonstrates that print media can be both creative and sustainable. By making the wrap reusable in a playful way, this campaign takes a step towards a greener future.
Sustainability and fun go hand in hand
637,600 readers will receive this innovative wrap, allowing them to build their own MINI. The car can serve as a festive decoration, for example, in the Christmas tree.
For those who want extra copies or to download the construction plan again, it is available via this link: ORIGAMI MINI CONSTRUCTION PLAN
Inspiring collaboration
This campaign is the result of close collaboration between Roularta Advertising, MINI, and dentsu. With their expertise and vision, they have developed a concept that perfectly aligns with the values of sustainability and innovation. Roularta Advertising shows with this campaign how print media can be surprising and impactful, and is happy to think along about creative, tailor-made solutions.
Fabienne Dewilde
