Roeselare, 24 June 2024 – Roularta Advertising is proud to announce the founding of a new, independent division called ‘KompasMedia’. It will enable Roularta Media Group’s national advertising agency to further extend its cross-media content marketing offering.

Through the KompasMedia label, Roularta Advertising is investing in the creation of thematic supplements for its magazines, online thematic specials and podcasts that give background information on current topics across a range of sectors. Just as a compass helps travellers to set the right course, these cross-media thematic specials aim to act as guides that help readers find their way in an ever-changing world.  

These content platforms offer a combination of current content and branded content by various valued partners. As such, KompasMedia will be a compass pointing towards knowledge and insight through both paid and non-paid content partnerships.

The new KompasMedia division will strengthen Roularta Advertising’s position in the field of content marketing.  Increasing numbers of advertisers are using storytelling and native advertising to communicate with their target groups.   

KompasMedia offers them the right environment to present their stories, whether in print, online or in a podcast.

KompasMedia has eight experienced staff who have earned their spurs in the field of branded content and content marketing.