How do you bring Advanced Night Repair, Estée Lauder's flagship product, to the attention of the Feeling and GAEL communities in an original and relevant way? By fully engaging in a 360° collab with an influencer who perfectly matches both the beauty brand and our communities!

For Estée Lauder's autumn campaign for Advanced Night Repair, we featured Magalie Aerts, the creative mind behind the fashion brand Les Jumelles and a longtime Estée Lauder fan, in front of the camera.

We followed Magalie – entrepreneur, influencer, and mom-in-chief of two girls – for 24 hours and uncovered all her beauty secrets.

The resulting content – including video – was published in Feeling/Gael print and on feeling.be and gael.be, and shared on social media.