Germany Travel
From Football to Vacation with Germany Travel
Together with Germany Travel, we saw a great opportunity in the Euro 2024 guide by Knack and Le Vif, which was entirely focused on Euro 2024 and the participating football teams. Through native advertising, they leveraged this opportunity to cleverly highlight the major German cities.
Diavoorstelling
Our creation
Roularta Brand Studio played a key role by creating engaging branded content that perfectly matched the Euro guides. This approach ensured that Germany Travel was presented to football fans in an effective and appealing way.
And the results?
By strategically using native advertising in the Euro guides and a strong mix of print and online media, Germany Travel managed to capture attention and promote their cities in an impactful manner. This resulted in a successful showcase of German destinations during Euro 2024, creating a win-win situation for both the client and the readers of Knack and Le Vif.
Anouk Inözü
